Boutique firm, Boutique Experience!

The main difference between a boutique real estate firm and a large chain is the size and focus of the company. When you work with Sally and Carla you’re getting the ultimate boutique experience! And we don’t charge extra for it!

Portland’s Alternative is independently owned by women and we are allowed to have more autonomy and flexibility in how we conduct our business. That means mega-personalization! We have a deep understanding of the Portland Metro area and all the unique neighborhoods that comprise it. There’s value in each neighborhood in Portland and we are here to educate you! Even if you’ve lived in Portland for most of your life, there are still hidden pockets of wonderfulness that you can discover! We just love this town so much!

We have a deep understanding of local market conditions and can provide personalized and attentive service. Because there are two of us on our team, one of us is always available. In addition, clients benefit from each of our strengths, it’s like the best BOGO ever!

Please take an opportunity to read our client testimonials. We work really hard in making a potentially stressful situation feel fun. Between the small company we work for, our excellent negotiation skills and our ultra-personalized customer service, we think you can’t go wrong if you choose to work with our team!

Hi, I’m Carla…What I love about houses-

I’m a floor finatic! I love white oak, red oak, fir and my absolute favorite are hardwoods with an inlaid contrast border.

Hi, I’m Sally…What I love about houses-

I love seeing the potential in older homes and spotting the real diamonds in the rough!